2020 Jewellery Industry: Here’s What Every Jewellery Retailer Needs To Know

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In 2020, the jewellery industry is going to experience tremendous change. The evolving customer taste and aesthetics have made innovation in retail business necessary. A jewellery retailer should be able to capture the attention of every customer. People have started to look beyond just designs when they buy wholesale fashion jewellery. Earlier, the customers were not very difficult, but today the scenario has changed completely. The year 2020 will be challenging for jewellers. 

Although the trends will be fluctuating for diamond jewellers and fashion jewellers, one thing is certain that there will be a lot of changes in the coming years. By implementing some common changes, they can gain sustainable competitive advantage. So, here’s what jewellers need to know for becoming their customer’s favourite in 2020.
Growth of Authentic Branded Jewellery
Since there are a lot of jewellers who provide fake jewellery and dupe their customers, people will be demanding authentic jewellery with a certificate of purity and hallmarks of trust. It is a good idea to buy wholesale fashion jewelry in India who have a history spanning back to centuries or at least some decades.
Virtual Trial Rooms
This is the change that your customers will love. There are multiple companies that offer unparalleled marketing solutions that enhance user experience. There are equipment and technologies like e-catalogues and virtual trial rooms that you can implement in your store. The solution aids with real-time selection and trial of jewellery items with a simple touch screen interface.
Internationalization of Brands
The jewellery industry is primarily local, and it is expected to go international. Big jewellery retailers will try to expand in the international market, probably by acquiring some local player or in partnership. 
Ecommerce Influence
Internet shopping has taken longer to catch on in the jewellery industry; however, customers are shifting to buying jewellery online lately. The people who were reluctant are making large purchases online, and the trend will bloom in 2020. You can take a step in this direction to achieve profitability and unprecedented business growth.


Retailers can no longer rely on old certainties. They will have to bring innovation and changes in the way they operate in the industry. The jewellery industry will present a lot of opportunities; make sure that you have resources available at your disposal for bringing these changes in your business.

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