Men’s Jewellery: A Missed Opportunity And How To Capitalize On It

Jewellery for men has not been a topic that has been touched very often very recently. This especially when history has seen kings and noblemen who were absolutely in awe of jewellery. As per the leaders of wholesale fashion jewellery in Hong Kong, “the marketers and manufacturers around the world have been fixated on women’s jewellery so much that men’s jewellery has always been an underrated segment. But is it really?

Turns out, the demand in the men’s jewellery industry has been on the rise for a decade now, with the opportunity being missed year by year. So what can be done to rope in this large audience that apparently has been left out quite often? This article discusses the issues and helps in focusing on what to stock for men.

The Challenge Of Men’s Jewellery

The biggest challenge for finding success in men’s jewellery is to create a space that has everything for men. The problem with men not finding what they are looking for is the absence of a dedicated section for them. Men often only come into the jewellery store when they are accompanying a women who wants to buy jewellery. However, upon finding that there is a dedicated section on the point of purchase (PoP), the curiosity always takes over.

With that step, the next step is to take care of presenting them something that stands out to them. People often only buy jewellery as an extension of their personality, which is why a lot of creative thought goes behind creating a piece of jewellery. According to the experts of wholesale diamond jewellery in Hong Kong, if there is a piece between all the women’s jewellery that stands out to men, it is surely going to a hit amongst them. Plus, if there is a woman buying jewellery for a man, the chances of success can only be doubled that way.

Jewellery Ideas for Men

Even though most of these are small touches to the overall attire, the addition that they make to the personality of a men is unmatched. If you are thinking about stocking up on men’s jewellery, make sure you have these in the display to catch their attention.

●       Watches

Even though watches may not technically be jewellery, there are pieces and brands out there that are absolute gems when it comes to accessorizing with a watch. A golden face with a lavish band is enough to grab attention.

●       Bracelets

Subtle bracelets that a man can wear with almost any attire is always a yes. A variety of them to go with different outfits is also a great choice. Alongside this, some men even prefer to match their bracelet with their watches as well.

●       Rings

Rings were first invented for men. However, the only design that men are associated with when it comes to rings are bands. Plain, simple, not too much on the design end, and sublty full of statement are the attributes that make a good men’s ring.

●       Necklaces

A necklace is always preferred by men as a subtle extension of their personality, while still letting it compliment the outfit.

●       Earrings

Probably the most common piece of jewellery that men are seen sporting, and are yet the hardest for men to pull off as part of their attire. Earrings can easily snatch the attention from the face and can prove to be a drastic choice, which is why they need to be subtle.

●      Tie Bar

A tie bar or a tie pin is a sophisticated accessory that can or cannot be called an ornament based on who you are. However, they are functional and fashionable at the same time.

●  Cuff links

Usually meant for a formal occasion rather than being a fashion accessory to be worn wherever a man goes, cufflinks are a rare and hard find for men. This is simply because it is difficult to find a pair that is both simple to wear and yet blends in properly.

With that being said, men’s jewellery is just as large a field to conquer as the women’s jewellery has become currently. Do not let the opportunity go and capitalize on it right away.